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Google has launched a standalone Gemini app for iOS, allowing iPhone users to enjoy seamless interactions with its personal AI assistant. While previously accessible through the Google app and on the web at gemini.google.com, this dedicated app promises to enhance user experiences on iOS devices.

Key Features of the Gemini App:

1. Natural Conversations: Gemini Live supports fluid conversations in 12 languages, including English, Spanish, Hindi, and more. It enables topic changes mid-chat, making it ideal for brainstorming, planning trips, or practicing interviews.
2. Personalized Learning: Users can ask questions on various topics, receive customized study plans, and take quizzes tailored to their learning style.
3. Image Creation: The app supports creative image generation directly from your queries.
4. Extensions Compatibility: Easily integrates with Google services like Maps, Gmail, YouTube, and Calendar for a unified experience.
5. Customizable Voices: Choose from 10 unique voices to personalize Gemini's interactions.

Why This Matters

With the Gemini app, businesses can explore AI-driven search responses that may affect their brand visibility. It’s an excellent tool to understand how AI-generated insights may represent or impact their offerings.

The standalone Gemini app enhances the user experience, making Google’s AI assistant more accessible and versatile for iPhone users worldwide.

LinkedIn has rolled out several updates aimed at helping marketers leverage the growing trend of video content on its platform. These enhancements include improvements to Live Event Ads and the automated campaign creation process.

As Live Events on LinkedIn have increased by 14.4% over the past year, the platform is introducing new features to optimize event promotion. One significant update is the ability for companies to promote user-generated posts related to their live events through “Thought Leader Ads.” This feature allows brands to link directly to their events, amplifying interest by showcasing user contributions.

Additionally, brands can now offer a “sneak peek” of their live broadcasts, showing targeted users a 30-second preview video in their feeds during or after the event. This strategy aims to generate excitement and engagement by giving potential attendees insight into the event's content.

LinkedIn is also enhancing its targeting capabilities during the event setup, enabling businesses to reach specific audiences more effectively.

In tandem with these updates, LinkedIn is expanding its “Wire” program, which allows brands to run in-stream video ads alongside content from trusted publishers. Initially available to select U.S. partners, this feature will now be accessible to brands in the EU as well. LinkedIn reports that 63% of B2B buyers find short-form social videos influential in their purchasing decisions, highlighting the platform’s commitment to integrating video content more prominently in its advertising strategy.

Recently, concerns have emerged about Bing Search showing complete recipes directly in search results, depriving publishers of traffic. This controversy follows a similar issue with Google’s "Quick View" feature for recipes, which was criticized for discouraging users from visiting the original sites. However, unlike Google, Bing’s practice is not a test but a fully implemented feature.

The complaint was highlighted by Inspired Taste, a small recipe site, in a post on X (formerly Twitter). They accused Bing of "outright theft," as the platform displayed their entire tahini recipe—including photos, instructions, prep time, ingredients, and nutritional information—within the search results. Inspired Taste pointed out that Bing’s feature eliminates the need for users to visit their site, thus undermining their ability to generate web traffic and ad revenue.

SEO expert Glenn Gabe also weighed in on the situation. He compared the reaction between Google’s and Bing’s approaches, noting that while Google’s testing drew widespread criticism, Bing’s live rollout has largely gone unnoticed. Gabe quipped, “Google tests ‘Quick view’ for recipes, and everyone goes nuts. Bing shows full recipes, and crickets chirp.” He suggested that Bing's relatively smaller user base might be a reason for the muted reaction.

The controversy highlights ongoing frustrations among content creators and publishers, who rely heavily on web traffic to sustain their sites. By showing complete recipes directly in search results, Bing risks alienating content creators whose work fuels its search ecosystem.

Whether Bing will respond to the criticism remains unclear, but it underscores a growing tension between search engines and content publishers over how much information can be displayed without redirecting users to the original sources.